What is KRWA

KRWA is a fashion brand reimagining everyday essentials with sharp aesthetics and modern intention. Built on a foundation of thoughtful design and craftsmanship, we create elevated wardrobe staples that combine timeless tailoring with progressive style.

Shop all

Why We Started

We started KRWA with a simple idea: to help people feel more confident in their everyday clothing. We wanted something simple yet special—clothes that stood out without trying too hard.

KRWA is for those who appreciate detail, value comfort, and prefer clothes that stand out for their subtlety and refinement.

Our garments are designed to encourage you to step out of your comfort zone while still feeling entirely like yourself—whether you're in a meeting, at dinner, or on a weekend getaway.

Column 2 image

Our Mission

To craft clothing that adds freshness and confidence to your everyday beat—through refined designs, premium fabrics, and comfort that doesn't compromise style. We believe in timelessness over trends, in pieces that become staples, and in elevating the ordinary through detail and intention.

Our Vision

Our vision is to redefine how modern individuals experience everyday dressing—through clothing that’s timeless, versatile, and thoughtfully made. We aim to become the go-to brand for those who seek confidence, quality craftsmanship, and effortless style in every part of life.



Brand Values

Craftsmanship First

We believe in creating pieces with care, precision, and lasting quality.

Timeless, Not Trendy

Our designs are built to outlive seasons—not just survive them.

Ethically Made

We partner with skilled, responsible makers, crafting every piece with dignity, care.

Crafted for life

Thoughtfully designed to transition from work, to evenings, weekend.

Column 1 image


About the Founders

Hritik Karwa and Rohit Jamad—friends turned co-founders—met during their undergraduate days in Mumbai. What started as casual conversations around clothes and personal style turned into a serious pursuit when they realised there was space for a brand that championed simplicity without being basic.

Hritik holds a degree in Commerce and a Master’s in International Business. Rohit, with a background in Financial Markets, also pursued dual Master’s degrees in International Business and Business Analytics. Together, they bring a balance of creative vision, strategic thinking, and hands-on execution.

KRWA was born in 2024 and is proudly based in Jaipur.The brand was built to serve people who value detail, comfort, and subtle sophistication. The journey from sketches to samples wasn’t easy—finding the right fabrics, developing the right fits, and building the right partnerships took time. But every challenge shaped the brand into what it is today.